X MARKS THE SPOT: THE POWER OF COLLABORATIVE DESIGN
05/03/2016 - 05/17/2016
240 Kent Avenue Suite 18
“Collaboration” is a buzzword in design these days, and for good reason, as the coming together of two designers can create a powerful synergy, allowing each to leverage the other’s unique expertise and reach new audiences.
In celebration of NYCxDesign, design-goods retailer BEAM in Williamsburg, Brooklyn presents several powerful collaborations involving the Italian creative lab Seletti. Seletti’s newest collaboration with Studio Job, the Industry Collection of outdoor furniture, highlights the power of collaborative design, combining Seletti’s aesthetic and significant manufacturing and production capabilities with Studio Job’s edgy re-interpretation of the retro garden set with gas masks, butterflies and other graphics taken from Studio Job’s archives. Also on view will be new pieces from Seletti’s home goods collaborations with Toiletpaper magazine, its Cosmic Diner tabletop collaboration with Diesel Living, and its “hybrid” dinnerware collaboration with CTRLZAK.
A celebratory event is planned for May 13, 2016 from 7pm to 10pm and is free and open to the public.