IDEO x SYPartners: How to Design the Future (FULL)
8:00 am - 10:00 am
As a designer, do you start with your own unique vision, or go out and see what the world needs? Too often, people fall into the habit of one approach, but true greatness happens when you can hold space for tensions and paradoxes. Love the customer or see past them? This session will explore IDEO’s and SYPartners’ unique but harmonious approaches to designing impact, and guide participants in a variety of fast-paced design experiments.